Some self-published authors talk about the current developments in militaristic terms: it’s a battle. It’s a war. It’s a revolution that will lead to the death of the publishing industry. Accordingly, the self-publishing sphere has rebranded itself “indie publishing,” even though its venue, Amazon, is the largest, most dominant corporate force in the book world.
Recently, academic and Internet pundit Clay Shirky told Findings.com, “Publishing is not evolving. Publishing is going away. Because the word ‘publishing’ means a cadre of professionals who are taking on the incredible difficulty and complexity and expense of making something public. That’s not a job anymore. That’s a button. There’s a button that says ‘publish,’ and when you press it, it’s done.”
The comments are interesting also. (Hat tip: Frank Wilson)