From Scientific American. It’s not hard, really. You just go with the flow, fighting like a son-of-a-bitch all the way.
Examples of my understanding of the definition of an elevator speech:
You’re a bright young businesswoman with credentials waiting for an elevator on the first floor and you’re on your way to the eleventh floor for an important meeting at a high class firm. The door opens, and as you step in, Warren Buffett appears behind you, enters the elevator, and pushes the button for the tenth floor. You’re the only two people in the elevator. He notices you and not only asks you what you do for a living but is interested in your career goals. The elevator starts to move. What you say is your elevator speech–and you’ve got a very short time to impress him.
Or…you’re an unpublished novelist and a similar situation occurs but this time it’s your favorite writer, one that you know has influence and helps new writers get in the door with major publishers. You introduce yourself and tell him you’ve written your first novel. He is gracious and then says, “What’s it about?” You’ve got maybe thirty seconds to knock his socks off.
So here’s my elevator speech: Continue reading