From the Guardian, first published online by Ewan Morrison.
Another tech bubble? A critical look at the whole social media sales pitch, which should make my consultant friends at the Colorado Independent Publisher’s Association squirm.
It will burst within the next 18 months. The reason is this: epublishing is inextricably tied to the structures of social media marketing and the myth that social media functions as a way of selling products. It doesn’t, and we’re just starting to get the true stats on that. When social media marketing collapses it will destroy the platform that the dream of a self-epublishing industry was based upon.