From the Guardian, an excerpt:

Facebook and Spotify automatically want to share my every waking action…Don’t get me wrong. I’m all for sharing thoughts, no matter how banal (as every column I have ever written rather sadly proves). Humans will always babble. If someone wants to tweet that they can’t decide whether to wear blue socks or brown socks, then fair enough. But when sharing becomes automated, I get the heebie-jeebies. People already create exaggerated versions of themselves for online consumption: snarkier tweets, more outraged reactions. Online, you play at being yourself. Apply that pressure of public performance to private, inconsequential actions – such as listening to songs in the comfort of your own room – and what happens, exactly?

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